As a WhatsApp Marketing Specialist, I have planned, designed, and executed end-to-end broadcast campaigns that consistently drive high engagement and retention across multiple stores. By crafting personalized messaging, compelling creatives, and audience-focused content strategies, I’ve achieved 40–60% retention rates across campaigns — far above industry averages. Alongside broadcasts, I have also built and deployed automated WhatsApp bots that streamline customer queries, nurture leads, and guide users through seamless purchase journeys. From festive promotions to automated follow-up sequences, my work has helped brands strengthen customer relationships, increase repeat purchases, and generate consistent sales through the power of WhatsApp marketing