As a Social Media Specialist, I developed and executed strategies that significantly increased brand awareness, engagement, and community presence. This included multi-channel campaigns across social media, influencer partnerships, and offline activations, driving measurable growth in both footfall and online traction. I led content strategy and performance optimization, directing shoots, storytelling, and creative assets that boosted impressions and profile activity by over 160%. I also contributed to brand marketing and GTM execution, supporting successful product launches and revenue growth. My expertise in ad creation and optimization enhanced performance across Meta and Google Ads, while managing 100+ influencer collaborations expanded brand reach to 5M+ users. Additionally, I conceptualized retail promotions and in-store campaigns, organized pet-centric events generating 10,000+ leads, and delivered viral content with 12M+ organic views, strengthening both engagement and community impact.
SOCIAL MEDIA
SOCIAL MEDIA
As a Social Media Specialist, I developed and executed strategies that significantly increased brand awareness, engagement, and community presence. This included multi-channel campaigns across social media, influencer partnerships, and offline activations, driving measurable growth in both footfall and online traction. I led content strategy and performance optimization, directing shoots, storytelling, and creative assets that boosted impressions and profile activity by over 160%. I also contributed to brand marketing and GTM execution, supporting successful product launches and revenue growth. My expertise in ad creation and optimization enhanced performance across Meta and Google Ads, while managing 100+ influencer collaborations expanded brand reach to 5M+ users. Additionally, I conceptualized retail promotions and in-store campaigns, organized pet-centric events generating 10,000+ leads, and delivered viral content with 12M+ organic views, strengthening both engagement and community impact.
